Digital marketing measured against qualified enquiries.
A digital marketing agency in Bengaluru running search, social, paid and lifecycle programmes, with the same team handling your website and CRM so the numbers reconcile.
Overview
The reporting problem this addresses
It is a common position. The media agency reports one figure, the web team reports another, and the CRM shows a third. Each is measuring correctly within its own scope, but nobody can explain the difference, and the finance conversation becomes a discussion about which report to trust.
The cause is rarely a measurement error. It is what happens when campaigns, landing pages and the CRM sit with three separate providers who never agreed on definitions. We take responsibility for all three, so there is one definition of a qualified enquiry and one set of figures to discuss.
Scope of work
What the service covers
Technical corrections, content structure and authority building, assessed on enquiries rather than keyword positions.
Strategy and community management on the platforms your buyers use, rather than all of them.
Paid search and paid social, with budget reallocated weekly towards the channels producing enquiries at the lowest cost.
The material your sales team already sends prospects manually, published and structured to convert.
Follow-up sequences tied to CRM activity, so timing responds to buyer behaviour rather than a fixed schedule.
Outcomes
What improves first
Spend reconciled against CRM stages weekly, so marketing, sales and finance work from the same number.
Reallocation while campaigns are running, rather than a monthly review of spend already committed.
Our web team works to the same schedule, so a landing page is not queued behind another provider's workload.
Including the first report, which often shows acquisition costing more than previously assumed.
What your report contains
Qualified enquiries and cost per enquiry
Impressions and follower growth
Conversion by campaign, matched to CRM records
Bounce rate and time on page
Revenue attributed to source
Keyword positions in a ranking tool
A live dashboard for sales and finance
A monthly PDF nobody opens
How budget is typically distributed
Highest intent and the fastest signal. Where we begin when demand already exists.
Slowest to move and least expensive to sustain. It compounds, so it never takes the full budget.
For reaching buyers before they search, and returning to those who did.
The least expensive revenue in the mix, and the most frequently left unbuilt.
Delivery process
How engagements are run
Tracking review, CRM stage audit, discussions with your sales team, and a written definition of a qualified enquiry.
Channel plan, attribution agreed with finance, budget allocation, and the reporting layer built before launch.
Campaigns, content and landing pages delivered in fortnightly cycles with weekly spend reviews.
Reporting handover, dashboard access for your leadership, and a written playbook.
Continuous optimisation, a monthly business review, and a quarterly strategy reset.
Tools and platforms
The measurement stack
We work with the tools you already hold unless they genuinely cannot answer the question being asked. New tools are proposed with a stated reason rather than by default.
questions
Yes, and we frequently do. We usually take measurement and web while they retain creative. Ownership is documented before work begins, since ambiguity is what created the reporting problem originally.
Paid channels produce usable signal within two to four weeks. Organic work typically takes three to six months. Both are reported from week one so you can see which is contributing what.
Strategy, campaign management, landing pages, reporting and a monthly review. Media spend is paid directly by you to the platforms and does not pass through us.
Yes. The tracking audit is available as a standalone engagement, with no obligation to continue into a retainer.
Understand what an enquiry currently costs you
We will review your tracking and CRM stages and report on what your current figures are actually measuring. Available as a standalone engagement, with no retainer required.